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Mass Appeal Programming
Part sports and part entertainment, Extreme Sports Entertainment features some of the most
astonishing, incredible feats ever seen. This spectacular mass appeal, family-friendly
entertainment is carefully tailored to appeal to both men and women 16-49 even if they
are not sports fans.
Take a look at the demo and ask yourself if you would watch this while channel flipping.
With an emphasis on spectacular, astonishing, rarely seen feats and dialogue coupled with
enticing music that appeals to a very broad audience, Extreme Sports Entertainment programming
is very carefully designed to reach a vast audience comprised of both men and women ages 16-49
across many demographic and psychographic categories.
While extreme sports may be considered “niche” programming, our shows are much different.
This is not the type of show that just appeals to the very young viewer. We do not feature
skateboarding, BMX bikes or many other sports that specifically appeal to that very young audience.
This is definitely not your kid’s extreme sports.
In addition to attracting adults with higher disposable incomes, our unique programming
also attracts those hard to reach viewers spending more time with cell phones, internet,
video games, IPods/MP3’s and other technologies.
Advertisers are also very interested in buying this type of programming because
of the demographic and the content.
We have worked with most national advertisers and many television station ownership
groups over the past 20 years in order to carefully design our shows to reach the largest
possible audience.
Test marketing shows our programming:
- Is very appealing to both men and women 16-49 across many different psychographic
platforms. Women comprised 45% of viewership.

- Viewers say they would watch the same show again (repeat and syndicated value).

- Viewers would tell their friends where to find this programming.

- Viewers would watch this on the web.

- Would be appointment television.

- Also attracts viewers who do not normally watch sports programs.
This programming is fresh
and it excites!
Extreme Sports Entertainment programming can easily help grow your audience,
subscriber base …and your advertising revenues.
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