Riveting programming that grows your audience/subscriber base, increases your revenue …and decreases your program costs !

• This network quality programming allows you to compete for sports dollars without paying astronomical sports prices.
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• Advertisers usually budget higher costs for sports programming. Often higher than prime time.
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• This programming appeals to adult 18-34 and 18-49 middle-to-upscale viewers. A highly sought-after audience by advertisers allowing you to sell value, not just audience measurement. This special programming environment can demand a premium from numerous advertisers.
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• This family-friendly sports entertainment programming appeals to both men and women whether they are sports fans or not. See for yourself; ask non-sports fans if they would watch this while changing channels.
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• Action sports are the hottest and fastest growing sports genre. ABC has run X-Games in prime time the last 4 years producing very high viewership. According to ESPN, over 45 million U.S. viewers tuned into ABC, ESPN & ESPN 2’s X-Games coverage last year at some point. In the past few years many other countries have hosted their own successful X-Games illustrating the growing popularity of these action sports events.
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• Recognizing international popularity, the Olympics recently added more action sports events.
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• Television channels in the U.S. and abroad realize the value of action sports and have recently increased their acquisition of action sports programming (NBC, ABC, ESPN, FOX Sports, Direct-TV, Dish, OLN, Spike, MTV, etc…).
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• This programming is in the hot, reality-based genre and targets the vital 18-34 and 18-49 demographics.
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• This sports entertainment can grow your adult 18-34 and 18-49 audience in other time periods by promoting other station programming more effectively in this environment.

Extreme Sports Entertainment programming can increase your audience and your revenue simultaneously without the high cost of sports rights acquisition.