Part sports and part entertainment, Extreme Sports Entertainment’s family-friendly programming delivers and builds an audience crucial to growing both your advertisement revenue and your subscriber base. In addition to attracting adults with higher disposable incomes, our unique programming also attracts those hard to reach viewers spending more time with cell phones, internet, video games, IPods/MP3’s and other technologies.

• Action sports target upscale young men and women with high disposable incomes.
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• In the United States, Winter X Games Eight (January, 2005) set television viewership records. Including all telecasts (which aired on ESPN, ESPN2 and ABC Sports), the three networks exceeded last year’s audience average by 30% according to Nielsen Media Research.
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• Nearly 47% of people in the United States consider themselves action sports fans. This percentage is growing internationally.
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• 68% of action sports fans made online purchases in the past 12 months.
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• 71% of action sports viewers have a cell phone
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• ESPN X-Games viewer median household income: $58,126.
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• The Olympics recently added more action sports events, recognizing the growing popularity with viewers.
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• Action sports popularity keeps growing. Major X-Games sponsors continuously renew each year at astronomical prices…and fight to get it!

Sources: Scarborough, ESPN 2005 Sports Poll, NSI Media Research.